CJ Olive Young builds first North American logistics center, steps up expansion of K-beauty infrastructure

CJ Olive Young builds first North American logistics center, steps up expansion of K-beauty infrastructure: K-BEAUTY / 연합뉴스 / 2026-03-05 11:49:36

▲ This photo provided by CJ Olive Young shows its “U.S. West Center” in Bloomington, California, the South Korean beauty-healthcare retailer's first logistics base in the United States. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 5 (Yonhap) -- CJ Olive Young said Thursday it has established its first local logistics hub in North America ahead of the opening of its U.S. offline stores, marking a full-fledged push to expand K-beauty infrastructure in the region.

The company said it has built its “U.S. West Center” in Bloomington, California, its first logistics base in the United States.

The U.S. West Center, spanning about 3,600 square meters, will serve as a logistics hub for K-beauty products distributed across North America through Olive Young.

With the logistics infrastructure in place, Olive Young plans to support brands entering its local stores by providing direct and indirect assistance across the entire logistics process, including customs clearance, inventory storage and delivery, thereby easing the burden on partner companies. For brands lacking their own delivery infrastructure, the retailer will also offer logistics support for marketing fixtures and display materials.

The company will also provide end-to-end services covering the entire logistics process for brands entering the “K-Beauty Zone” at Sephora stores in North America. Olive Young previously signed a partnership with Sephora to introduce a curated “K-Beauty Zone” across the beauty retailer’s online and offline channels starting in August.

Olive Young said it plans to gradually expand the scale of the West Center in line with growing shipment volumes. It is also considering securing an additional logistics base in the eastern United States to establish a multi-hub system covering the entire North American market.

“Establishing a core logistics network capable of responding stably to K-beauty demand ahead of the opening of local stores in May is highly meaningful,” a company official said. “Based on this infrastructure, we will strengthen our retail competitiveness in the region and actively support promising K-beauty brands in entering the North American market.”