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| ▲ Singer BoA is seen in this photo provided by BApal Entertainment. (PHOTO NOT FOR SALE) (Yonhap) |
BoA-new agency
BoA founds own agency after 25 years with SM
SEOUL, March 3 (Yonhap) -- K-pop singer BoA has established her own management agency after departing SM Entertainment late last year, ending her 25 years with the label.
The 39-year-old launched BApal Entertainment seeking a new system to clarify her musical direction, the newly formed agency said in a statement Tuesday.
The company's name combines her stage name with the word "pal," signifying the artist and her friends, the statement added.
"Precious memories and valuable experiences built over a long career are the most important assets that shaped the solid artist BoA is today," an aide to the singer said. "Based on what she has learned so far, she will further strengthen the depth of her music."
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