Tiffany & Co appoints K-pop Superstar BTS' Jimin as honorary ambassador

▲This photo provided by The Black Label show BTS' Jimin. (PHOTO NOT FOR SALE) (Yonhap)

▲This photo captured from Tiffany & Co's twitter account show BTS' Jimin. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL March 4 (Yonhap) -- Luxury Jewelry brand Tiffany & Co has appointed K-pop superstar BTS’ Jimin as company’s new honorary ambassador, addressed CNN and more of the media outlets on March 3 (US time).

According to the company, Jimin will be working as the honorary ambassador of Tiffany & Co starting with the spring advertisement campaign.

BTS’ Jimin will be the second K-pop artist to be the honorary ambassador of the brand in history following the lead of BLACKPINK’s Rosé

“It is an honor to be able to work as the honorary ambassador of Tiffany & Co.” adding “Tiffany & Co withholds, innovative design and artistic works.” addressed Jimin according to Tiffany & Co.

Tiffany & Co’s vice president of the product and communication division, Alexandre Arnault addressed “BTS’ Jimin is an artist and a performer with various aspects.” The luxury Jewelry brand Tiffany & Co has over 20 various stores located within South Korea.

BTS’ Jimin will be releasing his first solo album “Face” on March 24, and American news outlet CNN addressed that information regarding Jimin’s enlistment to South Korean military is still under the veil.

Tiffany & Co is not the only global luxury brand that is working with K-pop artists as their honorary ambassador, addressed CNN.

Cartier has appointed BLACKPINK’s Jisoo as their honorary ambassador in 2022, and Chanel, Gucci, Prada and more has reached out to K-pop artists.

Currently Jimin is working as the honorary ambassador of Christian Dior, starting in January 2023.

According to the world leader in financial service Morgan Stanley, South Korean’s spending on luxury goods has exceed 21.8 trillion won which showcases 24 percent increase in spending compare to the previous year.

(This article is translated from Korean to English by Joonha Yoo)

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