Amorepacific wraps up 1st 'Meet Your Beauty Academy' program

▲ This photo provided by Amorepacific promotes its social contribution campaign, "Meet Your Beauty Academy." (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, April 9 (Yonhap) -- Amorepacific said Thursday it has successfully completed the first session of its social contribution campaign, "Meet Your Beauty Academy," after a four-month program.

The academy aims to foster beauty and wellness creators who explore individuality and pursue social value based on the concept of “beauty true to oneself.”

A total of 24 participants were selected for the first cohort, including international students from countries such as France and Indonesia, enhancing the program’s diversity and global expansion potential.

In collaboration with creator group Leferi, the program provided hands-on training that incorporated content strategy and channel growth expertise, helping participants enhance their planning capabilities and digital scalability.

▲ This photo provided by Amorepacific promotes its social contribution campaign, "Meet Your Beauty Academy." (PHOTO NOT FOR SALE)(Yonhap)

The program, which began with a launch ceremony in January, consisted of sessions on positive beauty education, short-form and YouTube channel branding, brand experience activities, social contribution initiatives and content missions.

Participants engaged in experiential learning at spaces such as Espoir Yeonnam and Amore Seongsu, where they explored products and brand philosophy and created their own content based on these experiences. They also completed step-by-step creator development tasks through various formats, including reels and vlogs.

The first session produced a wide range of short- and long-form content, with participants demonstrating balanced growth in planning, expression and channel branding capabilities.

Selected outstanding works were reviewed during a closing session, where participants shared production know-how and insights and received mentoring from creator Minsco.

An Amorepacific official said, “The ‘Meet Your Beauty Academy’ is a campaign to nurture creators who spread positive influence based on individuality,” adding, “We plan to further advance the program by strengthening its focus on wellness and sustainability.”

jwc@yna.co.kr

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