Shinsegae International launches Zepeto Ugg boots

IT / 연합뉴스 / 2022-02-21 11:46:23
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▲ This photo, provided by Shinsegae International, shows the new Zepeto ugg coquette slippers. (PHOTO NOT FOR SALE) (Yonhap)


SEOUL, Feb. 21 (Yonhap) -- Ugg boots, which are back in trend with the retro craze, are now available in the virtual reality world.

Shinsegae International announced on Monday that it has released seven Ugg products, including wool boots, on Naver metaverse platform Zepeto.

Zepeto stores sell popular products such as classic ultra mini boots and coquette slippers for teenage customers, the main users of the platform, to decorate their avatars.

Shinsegae International also plans to expand its sales products in Zepeto and operate photo booths that reflect brand characteristics by releasing additional Ugg products that received good responses among new spring products.

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