Aekyung Industrial launches "Signiq" skincare brand in Korea with pop-up store

▲ This poster provided by Aekyung Industrial promotes its skincare brand Signiq. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 10 (Yonhap) -- Aekyung Industrial said Tuesday it will launch in Korea its skincare brand "Signiq," which was first introduced in the United States in September last year.

The company said skincare products containing ingredients designed to strengthen skin elasticity and protect the skin barrier will be sold through the online platform of Musinsa.

The lineup consists of four products -- a cream, serum, pad and mask.

To mark the brand’s domestic launch, Aekyung Industrial will also open a pop-up store from March 11-15 at Musinsa Beauty Space 1 in Seongsu-dong in Seoul’s Seongdong Ward.

A Signiq brand official said the company plans to expand consumer touchpoints to promote the products’ quality and raise brand awareness.

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