 |
| ▲ This poster is provided by Amorepacific on March 9, 2026, in promotion of its open innovation program, the “New Beauty Innovation Challenge,” aimed at discovering promising indie brands in the beauty and wellness sectors. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, March 9 (Yonhap) -- Amorepacific said Monday it is continuing its open innovation program, the “New Beauty Innovation Challenge,” this year to discover promising indie brands in the beauty and wellness sectors.
After companies selected last year successfully moved into actual investment and incubation stages, demonstrating the program’s effectiveness, the company has newly introduced a “Rookie League” this year to expand the incubation spectrum for early-stage startups.
The “New Beauty Innovation Challenge” aims to identify innovative brands and technologies at an early stage and connect them to commercialization in a rapidly changing market environment.
Amorepacific operates an incubation system designed to support the practical growth of startups, drawing on its companywide capabilities in brand strategy, product development, manufacturing and production, and distribution channels.
Applications will be accepted through April 5. Recruitment categories include beauty brands, such as skincare, makeup and hair care; wellness brands, including inner beauty and health care; and beauty device brands.
Technology-based brands may also be considered for recommendations to the TIPS program run by Ministry of SMEs and Startups.
The company has newly created the “Rookie League” this year for early-stage brands established within the past two years to discover startups with strong potential.
In last year’s competition, Amorepacific selected Constant and Fruitful as the final winners and is currently providing investment and incubation support.
Detailed information and application methods for the New Beauty Innovation Challenge are available on the official website of Amorepacific Ventures.
jwc@yna.co.kr
(C) Yonhap News Agency. All Rights Reserved
