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| ▲ This image of Sulwhasoo's special gift sets for May, the family month, is provided by Amorepacific. (PHOTO NOT FOR SALE)(Yonhap) |
SEOUL, April 27 (Yonhap) -- Sulwhasoo said Monday it has introduced special gift sets for May, the Family Month, under the theme "The Art of Delight."
The global luxury beauty brand said the campaign is designed to enhance the emotional experience of gift-giving, from the moment of choosing a present to delivering it.
Under the message "Gifts are delightful with Sulwhasoo," the company aims to convey heartfelt sentiments through carefully selected products that reflect its brand values.
As part of the campaign, Sulwhasoo has upgraded its signature wrapping service, "Jihambo packaging service," inspired by traditional Korean wrapping cloths. The service features a limited-edition design with refreshed colors, moving away from its signature amber tone, allowing customers to present refined gifts without additional wrapping.
The gift sets also incorporate a swallow motif symbolizing gratitude, prosperity and good fortune. Letter paper and cash envelopes featuring the motif are included, enabling customers to add handwritten messages. The design was developed in collaboration with Tool Press.
The Family Month lineup includes Sulwhasoo’s signature products such as First Care Activating Serum and Concentrated Ginseng Rejuvenating Cream Rich, along with a range of options tailored to different age groups and skincare needs.
Each set is designed to complete a skincare routine, allowing customers to choose gifts suited to the recipient’s skin condition and lifestyle.
The gift sets will be available through major online and offline Sulwhasoo channels throughout May, with the Jihambo packaging service offered from April 20 to May 17.
jwc@yna.co.kr
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| ▲ This image of Sulwhasoo's special gift sets for May, the family month, is provided by Amorepacific. (PHOTO NOT FOR SALE)(Yonhap) |
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