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| ▲ This photo, provided by Olive Young, shows the magazine hall on its mobile app. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Feb. 6 (Yonhap) -- CJ’s Olive Young, a health and beauty product store based in South Korea, will launch a magazine hall on its mobile app, the representative K-beauty retailer announced Monday.
As the store’s original content, the magazine is expected to not only strengthen its content competitiveness but also devise another channel through which customers can visit and enjoy the store at any time, even when they do not intend to purchase a product.
Olive Young’s Magazine Hall will provide content on various topics of interest that are specifically geared toward the MZ generation, ranging from health to beauty and lifestyle trends. The magazine content will be a light reading for those who are interested in K-beauty.
The retail chain also plans to actively promote SME brand products that cannot be readily promoted on their own in the magazine hall; such content is anticipated to serve as integral customer touch points for such brands.
Olive Young has been one of the leading health and beauty retail chains, owned by the South Korean conglomerate CJ Group.
(This article is translated from Korean to English by Ha eun Lee)
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