GS25 launches cream canelé with popular café in Seongsu ...Enlargement of refrigerated desserts

▲ GS Retail and BELOW held a product development business agreement ceremony at GS Tower on the 13th. From the left side of the photo, provided by GS Retail, shows GS Retail Managing Director Lee Ki-chul, Jeong Hyun-gyu, and Um Bo-mi, CEO of BELOW. (PHOTO NOT FOR SALE) (Yonhap)

▲ This photo, provided by GS25, shows BELOW canelé. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, Feb. 20 (Yonhap) - GS25 has announced on Monday that it will release “BELOW” and cream canelé products known as popular café in Seongsu-dong, Seoul on Thursday.

GS Retail and BELOW have signed a memorandum of understanding (MOU) on the 13th to release products that utilize BELOW’s intellectual property (IP).

In particular, Jeong Hyun-gyu, a cast member of the love reality program "EXchange 2," has attended the signing ceremony, and Jung plans to operate the flagship store in Dosan, the seventh branch of the BELOW, as a BELOW investor in the future.

The cream canelé original, which will be released this time, is a fusion-style product of canelé, a traditional French snack, and features a crispy outside and moist inside.

GS25 has explained that unlike conventional canelé that are sold at room temperature, it is distributed and sold in a refrigerated state, so you can feel sweetness and coolness.

GS25 plans to introduce earl grey and chocolate flavors sequentially in the future.

Last year, GS25 refrigerated dessert sales grew 77% year-on-year.

(This article is translated from Korean to English by Yunhee Cho.)

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