Paldo partners with BTS to launch new ramyeon products in U.S.

▲ This undated file photo, provided by Paldo Corp., shows ramyeon products developed in collaboration with K-pop group BTS, set to be launched at Walmart stores in the United States on April 24, 2026. (PHOTO NOT FOR SALE) (Yonhap)

Paldo-BTS-partnership

Paldo partners with BTS to launch new ramyeon products in U.S.

SEOUL, April 13 (Yonhap) -- South Korean food company Paldo said Monday it has partnered with K-pop supergroup BTS to launch a new line of ramyeon products in the United States next week, as part of its global expansion strategy.

The products will be released under the brand name "ARIH," an archaic Korean word meaning "fine" or "beautiful." BTS participated in the development process from the initial planning stage, contributing to the brand name, flavor profiling and packaging design, the company said in a press release.

The letter "H" in the brand's English spelling represents its core values -- harmony in everyday life, happiness and health, it said.

Paldo plans to introduce seven varieties of its "Modern Noodle" stir-fried ramyeon line at Walmart stores across the U.S. on April 24 (U.S. time).

The products will subsequently be launched in the domestic market in late May, followed by a broader global rollout, the company said.

"Paldo selected Walmart for the initial launch, citing the U.S. retailer's extensive online and offline distribution networks as a strategic platform to accelerate market penetration," a company official said.

Separately, hy Co., in which Paldo holds a 40.83 percent stake, has also partnered with BTS to launch seven postbiotic energy drinks and seven dual-biotic soda products in the U.S. market.

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