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| ▲This photo, provided by HYBE Labels show scenes from the official teaser video of 'MIDNATT.' (PHOTO NOT FOR SALE) (yonhap) |
SEOUL May 3 (Yonhap) -- South Korean entertainment giant HYBE will be showcasing K-pop group “MIDNATT” which is a result of their technology convergence project “Project L” by releasing group's debut track on May 15, addressed HYBE Labels on Wednesday.
“MIDNATT,” was mentioned as the result of “Project L” during the interview between Chariman Bang Si-hyuk and the Billboard Magazine which took place in April.
“we can record your voice and then put or apply Angelina Jolie’s intonation or her speech and make it into a completely different voice. And this technology can also replicate the character of a person, in any language. You can make the voice older or younger. Currently we’re running some small-scale projects with this company, and one of them is scheduled to be published and rolled out in May.” addressed chairman Bang throughout his interview..
The upcoming artist “MIDNATT” is a collaborative work between the K-pop label BIGHIT Music and HYBE IM which is a subsidiary of HYBE in charge of game, metaverse, AI technology and more.
Throughout the teaser video of “MIDNATT” released through HYBE’s official YouTube channel, characters roaming through surreal atmosphere on top of a dreamy background track were showcased.
Regarding the artist’s name “MIDNATT” which originates from the Swedish term midnight, HYBE addressed “It contains artist’s aspirations to awaken a new life at the moment within the new boundary.”
More details of “MIDATT” will be disclosed on May 15.
(This article is translated from Korean to English by Joonha Yoo)
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