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| ▲ MISSHA's new PDRN·NAD+ skincare line, targeting skin longevity. Photo provided by Able C&C. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL,
March 19 (Yonhap) --
The PDRN·NAD+ line goes beyond basic wrinkle care, offering a next-generation anti-aging solution designed to boost skin cell energy and vitality. Reflecting the growing global beauty trend of “slow aging,” the line adopts a “skin longevity” approach aimed at maintaining optimal skin function and long-term skin health.
The key ingredient, NAD+, is known to play a role in cellular energy production and activate sirtuin, a gene associated with aging suppression.
As NAD+-based IV therapies gain popularity among Hollywood celebrities and beauty early adopters, MISSHA said it has incorporated the concept into its skincare formulations. The products also include plant-based PDRN derived from camellia flowers grown in Jeju, a vitamin B complex, and the brand’s proprietary “onggi fermentation” method, offering a multidimensional anti-aging solution targeting dull skin tone and elasticity.
The new lineup consists of three products: “PDRN·NAD+ Renew Peel Shot,” “PDRN·NAD+ Firming Repair Serum,” and “PDRN·NAD+ Firming Repair Cream.” Designed as a step-by-step intensive care routine, the products can be used in sequence — peel shot for skin base reset, serum for elasticity and radiance, and cream for radiance and lifting.
“PDRN·NAD+ Renew Peel Shot” is a wash-off peeling product formulated with high-content complex acids and specialized spicules to refine sebum and dead skin cells, creating a base that enhances serum absorption. Clinical tests showed improvements of 44.32 percent in dead skin cells around pores and 96.59 percent in sebum immediately after use.
“PDRN·NAD+ Firming Repair Serum” contains around 1,500 capsules infused with PDRN and NAD+ that melt into the skin to help restore volume and radiance. “PDRN·NAD+ Firming Repair Cream,” a high-density gel-type formula, helps maintain replenished skin energy, delivering immediate volume, glow and firming lift.
The PDRN·NAD+ line will be officially launched on April 20 through the domestic fashion and beauty platform Musinsa. In May, the company plans to expand global sales through TikTok Shop in the United States.
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| ▲ MISSHA's new PDRN·NAD+ skincare line, targeting skin longevity. Photo provided by Able C&C. (PHOTO NOT FOR SALE) (Yonhap) |
Following the launch, MISSHA plans to overhaul its skincare lineup to accelerate its push into the high-functional skincare market. The company aims to strengthen its offerings by combining next-generation ingredients with its proprietary “onggi fermentation” technology, while maintaining competitive pricing.
Cho Ye-seo, head of brand strategy at Able C&C, said the new products were designed to deliver a next-generation anti-aging solution focused on skin cell energy and elasticity, adding the company will continue to introduce innovative products based on differentiated ingredients and technologies for global consumers.
Able C&C is a global beauty company operating in 56 countries with about 42,000 stores worldwide, led by brands including MISSHA and A’pieu. Backed by 25 years of brand assets and agile planning and execution, the company continues to drive growth and strengthen competitiveness through trend-driven product development and localized strategies.
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