Mamonde enters North American market through Amazon launch

▲ This poster provided by Amorepacific promotes its skincare brand, Mamonde. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, May 8 (Yonhap) -- Mamonde, a skincare brand under Amorepacific, is set to officially launch on Amazon this month as it moves to expand its presence in the North American market, Amorepacific said on Friday.

Amazon is one of the leading e-commerce platforms in North America's online retail market. Mamonde products will be offered through Amazon Premium Beauty, a curated category featuring selected beauty brands.

The category is directly managed by Amazon and is regarded as a representative premium beauty section showcasing brand competitiveness and global standing.

Mamonde said it will target Generation Z and Alpha consumers in North America with high-performance skincare products at affordable prices, focusing on convenience and fast visible skincare results.

The Amazon Premium Beauty launch will introduce three product lines, including "Flora Glow," designed for radiant skin care; "Calming Shot Azulene," focused on soothing and cooling effects; and "Probiotics Ceramide," aimed at moisturizing and strengthening the skin barrier.

Featured products include the brand's signature "Flora Glow Rose Liquid Mask" and "Calming Shot Azulene Trace Moisture Ampoule."

"We chose Amazon Premium Beauty as our launch channel so North American consumers can experience Mamonde more easily and with greater trust," a Mamonde official said. "Based on our operational experience in North America, we plan to further expand into global markets."

Mamonde is a skincare brand built on more than 30 years of research into flower-based ingredients.

The company applies its proprietary "Hyper-Flora" technology, which combines flower-derived ingredients with advanced skincare formulas to deliver both convenient usability and visible skin improvement effects.

jwc@yna.co.kr

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