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| ▲This poster provided by GS Shop, show the rank of 'GS Shop Music Awards.' (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL December 06 (Yonhap) -- South Korean home shopping platform GS shop which is a subsidiary of GS retail addressed on Tuesday that the most often used track for the background music of the home shopping during the period of January through November was K-pop girl group Oh My Girl’s “Dun Dun Dance.”
Continuing on female K-pop singer Yena’s “Smiley” and girl group Apink’s “Free&Love” took second and third on the chart.
The reason behind the choices in background music of home shopping because over 88 percent of the producers of GS shop are within the generation demographic of MZ generation, which are the ones born between early 1980s to early 2000s.”
“Bright” “Energetic” are some of the adjectives used widely throughout the home shopping when the previous generation were in charge of producing the show, however under MZ generations production people send in requests so those music can be played throughout the segment, therefore a lot of girl group tracks are included within the suggestion hence the popularity in K-pop girl group music.
Previously in home shopping, Hip Hop were rarely used, however nowadays Hip Hop tracks can be seen throughout the home shopping due to MZ generation’s request.
Moreover, when singer Lee Sang-min or South Korean Comedian Jung Jun-ha appeared on to the home shopping segment they would intentionally play out tracks released by Lee Sang-min or Jung Jun-ha promoting their latest releases, addressed GS Shop.
(This article is translated from Korean to English by Joonha Yoo)
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