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| ▲ This photo, provided by Lotte Group, shows the poster for 'King of Promotion.' (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, May 2 (Yonhap) -- South Korean boy band BTOB’s Seo Eun-kwang will be starring in the very first office web series of Lotte Group, the South Korean multinational conglomerate corporation confirmed Sunday.
This original series, titled “King of Promotion,” will feature Seo as an intern who visits the group’s affiliates and experiences diverse types of work for a day. The group unveiled the first episode the following day on its YouTube channel “LOTTE.”
In the first episode, Seo worked in the attraction service team, which is in charge of managing and operating the rides at the Lotte Amusement Park. As an intern, Seo actively communicated with visitors at the park and also asked the 28-year-old team leader for the secret of promotion.
The following episodes will feature Seo experiencing various jobs at the group’s affiliates, including Lotte Giants and Lotte Hotel. The series has been produced by ootb Studio, which has credits for previously creating hit content such as Walkman, Nego King, and Jeon-gwa-ja.
Lotte Group also plans to hold a special event of handing out coffee coupons for subscribers who leave comments after watching an episode of this brand-new series. This online event is scheduled to be held until May 4.
Seo Eun-kwang has been active as the leader and main vocalist of BTOB.
(This article is translated from Korean to English by Ha eun Lee)
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