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| ▲ This image, provided by Sanrio Korea, promotes the special collaboration project with SHINee’s Key and Sanrio's Hello Kitty. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, March 26 (Yonhap) -- SHINee’s Key is launching a special collaboration project with Hello Kitty through global character brand Sanrio Korea.
The project follows a storyline in which Key’s signature character, Boksili, embarks on an adventure alongside Hello Kitty in search of Key.
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| ▲ Key of K-pop boy group SHINEE poses at the media conference for his third mini-album "Pleasure Shop" held in Seoul on Sept. 23, 2024. (PHOTO NOT FOR SALE) (Yonhap) |
As part of this collaboration, various exclusive artwork will be unveiled. Alongside Boksili, the project will also feature Wow from Key’s first mini-album BAD LOVE and Buksili from his second mini-album Good & Great, merging Key’s unique music-world characters with Sanrio Korea’s version of Key.
To celebrate the collaboration, a pop-up store will open this Friday and run until April 9 at The Hyundai Seoul, located in Yeongdeungpo, Seoul. Fans will be able to purchase a variety of limited-edition merchandise, including themed pajamas.
For global fans, the pop-up store will also open in Japan at a later date.
Meanwhile, SHINee is set to hold their seventh solo concert at KSPO Dome in Seoul from May 23 to 25.
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