Olive Young to open 'Central Myeongdong Town' targeting global customers

▲ This 3D rendering image provided by CJ Olive Young shows “Olive Young Central Myeongdong Town,” which opened in Myeongdong, Seoul, on March 26, 2026. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 26 (Yonhap) -- CJ Olive Young said Thursday it will open “Central Myeongdong Town,” a new flagship space aimed at global customers in the heart of Seoul’s K-beauty shopping district.

The new store is designed to serve as a hub for international visitors seeking K-beauty products, offering an expanded lineup of cosmetics, wellness items and curated experiences tailored to foreign shoppers.

Located in Myeongdong, a major shopping destination popular among overseas tourists, the store will feature immersive retail spaces and multilingual services to enhance accessibility and convenience.

CJ Olive Young said the launch is part of its strategy to strengthen its presence as a global K-beauty platform and to meet growing demand from international customers visiting Korea.

The company added it plans to continue expanding customer-focused spaces and services to promote K-beauty worldwide.

jwc@yna.co.kr

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