Shinsegae to launch GD-themed ′daisy walnut cakes′ in exclusive collaboration

Shinsegae to launch GD-themed 'daisy walnut cakes' in exclusive collaboration: K-BEAUTY / 연합뉴스 / 2026-03-26 12:15:06

▲ This photo provided by Shinsegae Department Store promotes the “LOVE & PEACE Series,” an exclusive collaboration between traditional confectionery brand Buchang Confectionery and artist G-Dragon’s JusPeace Foundation. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 26 (Yonhap) -- Shinsegae Department Store said Thursday it will exclusively introduce the “LOVE & PEACE Series,” a collaboration between traditional confectionery brand Buchang Confectionery and artist G-Dragon’s JusPeace Foundation.

The products will be available at the Buchang Confectionery store from March 26 to April 5 in the Sweet Park section on the basement level of the Gangnam branch.

Among the highlights is the “daisy chestnut walnut cake,” featuring G-Dragon’s signature logo. The item previously gained attention after being gifted to fans at the artist’s fan meeting, drawing enthusiastic responses and blurring the line between snack and merchandise.

Key items in the collaboration include the “Love & Peace Gift Pack,” consisting of 10 daisy walnut cakes, and the “Love & Peace Keyring Set,” which includes the same confectionery along with a clicker keyring. Both products will be sold in limited quantities each day.

A portion of the proceeds from the collaboration will be donated to society through the JusPeace Foundation, the company said.

jwc@yna.co.kr