Hyundai department store to open BTS Lego popup stores in Pangyo and The Hyundai Seoul

▲This photo provided by Hyunadi Department store, shows 'Lego BTS Dynamite Set.' (PHOTO NOT FOR SALE) (Yonhap)

SEOUL March 6 (Yonhap) -- Hyundai Department store addressed on Monday, that they will be showcasing popup stores of collaborative product between global toy brand Lego and K-pop superstar BTS, within branches of Pangyo and The Hyundai Seoul.

Popup store for “Lego BTS’ Dynamite set” will continue ontil March 26 and it will be themed after BTS’ mega hit track “Dynamite.”

The Hyundai Seoul has decorated the indoor garden located on the fifth flower of the complex “Sounds Forest” as the popup store.

Within the center, The Hyundai Seoul has set up a huge screen which features introduction video of Lego set along with music videos of BTS, and in front of the screen the popup store will showcase huge diorama shaped to look like the actual concert of BTS.

Moreover, the popup store features a segment where visitors will be able to create their own unique Lego figures, and photo zone where they can freely take photos with BTS members in shape of Legos.

The latest released set of “Lego BTS Dynamite set” can be purchased at the popup store.

On March 8 at 8 p.m. the Lego store located within Pangyo will stream a live broadcast celebrating the release of the latest Lego set.

(This article is translated from Korean to English by Joonha Yoo)

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