SM's UK Boy Band dearALICE to Debut Year-End with U.S. Label Gamma

▲ This photo provied by SM Entertainment shows British K-pop boy group dearALICE. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, Nov. 27 (Yonhap) -- SM Entertainment's first British boy band, dearALICE, is set to make its global debut this year-end, in collaboration with the U.S. music label Gamma.

SM Entertainment announced on Wednesday that its North American joint venture with Kakao Entertainment recently signed a strategic partnership with Gamma to support dearALICE's debut and future activities.

The group’s official debut single will be released globally later this year. The partnership agreement was finalized in Los Angeles with SM's Chief Global Business Officer Choi Jung-min, Kakao Entertainment Co-CEO Jang Yoon-jung, SM-Kakao North American COO Kevin Nishimura, Russ Lindsay of UK’s Moon&Back Media, Gamma CEO Larry Jackson, and Gamma's UK & Europe President Ben Cook in attendance. 

▲ SM-Kakao Entertainment North America Joint Venture meets Gamma for strategic partnership. From left stand Russ Lindsay, Co-founder of Moon&Back Media; Choi Jung-min, Chief Global Business Officer (CGO) of SM; Larry Jackson, CEO of Gamma; Jang Yoon-jung, Co-CEO of Kakao Entertainment; Ben Cook, UK & Europe President of Gamma; and Kevin Nishimura, COO of SM-Kakao Entertainment North America Joint Venture. (PHOTO NOT FOR SALE) (Yonhap)

All five members of dearALICE—Blaze Noon, Dexter Greenwood, James Sharp, Oliver Quinn, and Rhys Carter—were also present.

The collaboration spans every aspect of dearALICE's debut, including album production, distribution, marketing, and brand partnerships, aiming to establish the group across North America, Europe, and Asia. The partnership will continue to support the growth of the members even after their debut.

SM stated, "Through this partnership, we will provide dearALICE with opportunities to perform diverse musical activities on the global stage, fostering their growth into a global artist."

Larry Jackson, CEO of Gamma, expressed enthusiasm for the collaboration, saying, "Through dearALICE, Gamma has the opportunity to work closely with SM and Kakao Entertainment, learning from Korea's rich music and cultural heritage. Look forward to more news about dearALICE in 2025."

SM Co-CEO Jang Cheol-hyuk added, "dearALICE is a key part of SM's global IP expansion project. Following the successful launch of the team through our collaboration with Moon&Back Media and Kakao Entertainment, we are thrilled to join forces with Gamma, known for its outstanding global music business capabilities. Together, we aim to ensure dearALICE's growth as a significant artist in the North American, European, and global music markets."

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