BTS Jimin as global brand ambassador of DIOR

BTS Jimin as global brand ambassador of DIOR: K-POP / 연합뉴스 / 2023-01-18 08:43:03

▲This photo, captured from BTS Jimin's instagram show collaborative photo of Jimin with Dior. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL January 18 (Yonhap) -- K-pop superstar group BTS’ Jimin has been appointed as the global brand ambassador by designer brand Dior.

Dior posted photos of Jimin on Wednesday in celebration of the collaboration while stating “In his role as new global ambassador, Jimin emplifies the timeless spirit and singularity of Dior with this exciting partnership as he continues ta bond created in 2019 with Kim Jones who designed BTS stage looks, the singer solidifies his friendship with the House more than ever.” on their official social media account.

Moreover, Dior addressed “As a new global ambassador for Dior, BTS member Jimin kicks off this partnership by embodying the newest creation by Mr. Kim Jones, wearing a sportswear inspired look from the Dior Summer 2023 collection, the performer Channels Monsieur Dior’s passion for the outdoors.”

Jimin of BTS addressed “So Thrilled to start a journey with Dior! Diro's Global Ambassador, I hope you guys look forward to my activities as the global ambassador of Dior.” through his instagram.

On top of various posts by Dior and Jimin, Reuter sent out an article analyzing the increased number of collaboration between designer brands and K-pop stars as the consumption of their goods within South Korea gradually increased.

“South Koreans have become the world's biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, according to analysts at Morgan Stanley.”addressed Reuter throughout their article.

Moreover, CNN sent out an article stating “Chanel, Prada, Gucci, Givenchy, Loewe and Alexander McQueen have all penned deals with K-pop singers, actors or both in recent years. Jimin and Jisoo are part of Dior's growing roster of Korean ambassadors that also includes Sehun, of the pop group EXO, and actor and model Nam Joo-Hyuk, who is one of the faces of Dior Beauty Korea.”

Continuing on CNN stated “BTS, the first K-pop group to be nominated for a Grammy Award, has become a global sensation since debuting in 2013. The band previously announced a partnership with the LVMH-owned Louis Vuitton, though is now on hiatus as some of its seven members pursue solo projects.”

(This article is translated from Korean to English by Joonha Yoo)

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