Netflix series-press conference
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| ▲ A still from "Boyfriend on Demand" is seen in this image provided by Netflix. (PHOTO NOT FOR SALE) (Yonhap) |
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| ▲ Jisoo attends a press conference for "Boyfriend on Demand" in Seoul on Feb. 26, 2026, in this photo provided by Netflix. (PHOTO NOT FOR SALE) (Yonhap) |
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| ▲ A poster for "Boyfriend on Demand" is seen in this image provided by Netflix on Feb. 26, 2026. (PHOTO NOT FOR SALE) (Yonhap) |
Netflix series-press conference
BLACKPINK's Jisoo eyes queen of rom-com crown with 'Boyfriend on Demand'
By Woo Jae-yeon
SEOUL, Feb. 26 (Yonhap) -- "Boyfriend on Demand" may not be so far-fetched after all, given the breakneck pace at which artificial intelligence technology is advancing.
The Netflix's romantic comedy centers on Mi-rae, played by BLACKPINK member Jisoo, a webtoon producer worn down by work who seeks romance through a virtual dating subscription service.
At a press conference in Seoul on Thursday, director Kim Jung-sik said the series was born from a simple but wild thought: what if people could subscribe to romance?
Expressing confidence that the concept could one day become reality, Kim said, "I believe someone might have already begun developing it somewhere, and the show could offer viewers a chance to experience it in advance."
The Netflix original has generated buzz for its star-studded cast. Alongside female lead Jisoo, Seo In-guk stars as her opposite. In addition, Seo Kang-joon, Lee Jae-wook, Kim Young-dae, Ong Seong-wu and Lee Soo-hyuk make special appearances in the show, a setup that plays perfectly into the drama's premise of offering viewers a wide variety of boyfriends to choose from.
The director, who has a knack for romance drama, such as "Strong Girl Nam-soon" (2023) and "No Gain No Love" (2024), praised the K-pop star for her work ethic.
"Jisoo appears in more than 95 percent of the show and she worked incredibly hard despite the vast range of characters and settings," he said.
Jisoo said she felt a strong connection to Mi-rae, seeing herself in the homebody who shies away from change.
"When I first read the script, the premise didn't feel like a distant future at all. Mi-rae and I have a lot in common -- our age, our worries," she said. "Personality-wise, too, we share a lot, like being afraid of challenges and change."
With the 10-part series marking her first venture into romantic comedy, Jisoo said she hopes to establish herself as "the queen of rom-com."
"Boyfriend on Demand" is set for release next Friday.
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