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| ▲ This photo, provided by EDAM Entertainment, shows IU's "Strawberry Moon." (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Oct. 19 (Yonhap) -- K-pop songstress IU has swept the music charts after dropping her latest song "Strawberry Moon" on Tuesday.
The 28-year-old soloist placed her new song at the top of the Top 100 music chart, created by streaming service Melon, as of 11 a.m. today, according to EDAM Entertainment.
"Strawberry Moon" comes seven months after IU's successful fifth full album "Lilac" and the pop genre song is characterized by IU's delicate voice, dreamy synthesizer sound, with hints of electronic elements throughout the track.
The song was composed by songwriter Lee Jong-hoon, who IU previously worked together with for her songs "Zeze" and "Red Queen," while IU self-wrote the lyrics herself.
The music video for "Strawberry Moon" was directed by creative film company, Flipevil, which also boasted impressive cinematography in IU's previous "Lilac" music video. The video also features Korean rookie actor Lee Jong-won, who recently starred in "Hospital Playlist 2" and "The Spy Who Loved Me."
"IU, who is known for her unique writing skills and poetic expressions in each album, also features her own warm sentiment in this new song," EDAM Entertainment said. "It leaves a deep impression and sense of immersion for the listeners."
While most K-pop artists release their music at 6 p.m., IU decided to drop "Strawberry Moon" at midnight, breaking away from the typical music industry norm.
This August, Melon reorganized its previous "24 Hits" chart to "Top 100", which weighs 50 percent of usage from the past 24 hours and 50 percent of the last hour usage. However, from 1-7 a.m., when there are only a few users present, the chart is calculated based on usage from the last 24 hours.
In other words, songs that are released at midnight are placed at a much tougher competition as it needs to beat other songs that have been accumulated on the Top 100 chart over the past 24 hours.
"Since the song's title is 'Strawberry Moon,' we decided to release it at midnight to the effect that it would be good to listen to at night," an official from EDAM Entertainment said. "We knew this decision could be disadvantageous to the song's initial chart rankings, but this was already taken into consideration ahead of the release."
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