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| ▲This photo provided by CJ CGV show posters of 'Avatar The Way of Water.' (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL Feburary 1 (Yonhap) -- CGV addressed on Wednesday that global blockbuster movie “Avatar: The Way of Water” also known as “Avatar 2” has exceeded 146 billion won in profit, which is considered the greatest amount of profit made among the movies within the box office.
The record created by “Avatar 2” exceeds the record created by the blockbuster film “Top Gun: Maverick” which premiered in 2022 with the score of 73.9 billion won in profit.
Subsidiary of CJ CGV, CJ 4DPLEX currently provides the audience with 4DX, multi dimensional Screen X, combination of 4DX and Screen X, and more. The technology used within these special screening segments are original technology created by the company therefore, it has been exported to various different nations such as the United States, France, and more.
Currently there are 787 of 4DX theaters placed within 69 of the various nations and over 355 of the theaters within 38 countries have Screen X technology.
The sequel of “Avatar” which premiered in 2009 “Avatar 2” received a lot of recognition by featuring various latest technologies and realistic action scenes. Audiences who are willing to experience “Avatar 2” in more realistic ways prefered to watch the movie in special screening theaters.
Lotte cinema’s Superplex has managed to score the highest out of all the twelve various Lotte cinemas located throughout South Korea. According to the reservation data provided by Superplex located within Lotte cinema in Lotte World Tower showcased “Avatar 2” had scored average of 65 percent reservation rate.
Dolby Atmos theaters located within 5 of the Megaboxs throughout South Korea has recorded their highest sales revenue since they opened the Dolby Atmos theaters. “Avatar 2” has accumulated over 176 thousand audiences Dolby Atmos theaters since the day it first premiered until January 24. 176 thousand audiences can be converted into over 3.2 billion won.
Increased profit in three of the unique special screening theaters can be interpreted as the people who visit the theaters want to enjoy the movie “Avatar 2” to a full extent.
“Avatar 2” which incorporates brand new technology with wild and cool action scenes that look very realistic has attracted numerous amount of people to the theater.
According to the data revealed by CJ CGV, 12 out of 100 audiences have watch the “Avatar 2” in 4DX format, where as 5.1 people have watched the movie in Screen X format. Moreover those who have watched the movie more than one time was recorded to have been 5.6 people (12.4 percent of the audiences) which was higher than other movies.
Representative of CJ 4DPLEX Kim Jong-yeol addressed “CJ 4PLEX has walked alongside ‘Avatar’ and ‘Avatar 2’ has provided the audience with the reason to watch the movie at the movie theater.”
Based on the webpage “Box Office Mojo,” “Avatar The Way of Water” was ranked 4th after attracting 2.6 trillion won.
(This article is translated from Korean to English by Joonha Yoo)
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