Cosmax recruits first college supporter group 'Codeokz' to promote K-beauty

▲ This recruit poster of Cosmax's first cohort of its college supporter group, “Codeokz,” is provided by Cosmax as part of efforts to promote K-beauty. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, April 30 (Yonhap) -- Cosmax said Thursday it is recruiting the first cohort of its college supporter group, “Codeokz,” as part of efforts to promote K-beauty.

The program is open to university students and those on leave of absence. Participants will create short-form content on K-beauty and evaluate new beauty products through August.

Applications will be accepted through the company’s Instagram account until May 12.

Participants will receive benefits including a welcome package of Cosmax-manufactured products and merchandise, content production support and awards for outstanding activity.

A company official said Cosmax will continue to expand its influence in digital public relations by communicating directly with consumers.

jwc@yna.co.kr

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