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| ▲This photo, provided by SBS, shows SBS drama "Cheer Up." (PHOTO NOT FOR SALE) (Yonhap) |
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| ▲This photo, provided by SMR, shows, age-specific rate. (PHOTO NOT FOR SALE) (Yonhap) |
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| ▲This photo, provided by SBS, shows SBS drama "Cheer Up." (PHOTO NOT FOR SALE) (Yonhap) |
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| ▲This photo, provided by SBS, shows SBS drama "Cheer Up." (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Nov. 3 (Yonhap) -- Youth drama "Cheer Up" is gaining popularity among people who could not enjoy the campus lives due to COVID-19.
According to Smart Media Representative (SMR) which distributes VOD online, the total view of SBS Monday-Tuesday drama "Cheer Up" video surpassed 12,880,000.
"Cheer Up" revolves around 20-years-old youths who are in Yeonhee University's cheering squad and depicts their passion, energy, and love triangle.
Drama captures college culture, which has disappeared for two years, romantically.
Hundreds of students gather at outdoor stage of campus, put arms around each other's shoulders, chant along with cheering squad's dance, and shout until to be deafened.
Members of club go on membership training by train; they enjoy lousy drink games siting in a one big circle, and some say they will go buy some food by way of excuse to go on a little walk secretly in two.
"Cheer Up" is coming on strong especially among young viewers. Number of Viewers in their 20s occupied 60%, 30s 14%, and 10s 12%.
The viewership ratings is around 2-3% considering that the drama is targeting young generation who are not used to watching it live, but it is gaining lots of attention on Over-The-Top and YouTube.
Abridged video of first and second episodes uploaded on SBS official YouTube channel recorded 272,000 views and 3-4 episodes summary video 496,000 views. Yeonhee and Hokyung universities' collaborative cheering performance video reached about 130,000 views.
Spotlighting romance and vitality of campus life, "Cheer Up" is evaluated to give sense of vicarious satisfaction to university students who have been wandering around the empty campus.
Class of 19, Shin You-jeong (23) said, " I enjoyed Covid19-free campus life for about a year, but the campus is still solemn compared to the past," adding, "I will be watching dramas like 'Cheer Up' that highlights lively campus life until we completely get over COVID-19."
Park Sung-ho (21) who became a univ. student last year said, "I feel like I have indirectly experienced campus life through campus romance dramas. I get vicarious satisfaction watching the drama."
(This article is translated from Korean to English by Jiwon Woo.)
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