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| ▲This photo, provided by Lotte Mart, shows the album cover of the brand song of Lotte Mart. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, December 1 (Yonhap) -- As the Lotte Mart brand song being played at the store gains popularity, Lotte Mart announced on December 1 that they are going to start their business marketing with the song.
Lotte Mart released "Brand New Lotte Mart," which has been used as store music since October last year, as a formal music source last month and released collaborative content using the music source from November 30.
"Brand New Lotte Mart" is the song that received the grand prize at the brand song competition hosted by Lotte Mart in July of last year.
Lotte Mart released a short form MV, and it starred Joo Hyun-young, who gained popularity appearing "SNL Korea" as Reporter Joo.
A cappella five-member mixed group "Narin" participated in the a cappella version of the store song introduced on Thursday.
Lotte Mart will collaborate with influencers in various fields to showcase store song covers and arrange them into a cappella and Korean traditional music.
(This article is translated from Korean to English by Dowon Kim.)
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