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| ▲ This photo, provided by YG Entertainment, shows TREASURE. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Feb. 17 (Yonhap) -- Group TREASURE will collaborate with Emart24 and launch various convenience store products.
Emart24 will launch two products including a hamburger and Samgak kimbap (triangle-shaped kimbap) designed with the photos of TREASURE’s members and team logo, on Feb. 18, according to YG Entertainment.
The agency introduced, "It is an exotic collaboration between TREASURE, which has strengthened its fandom, and Emart24, which has been targeting young people with trendy food."
Emart24 plans to unveil more than 20 types of products that the members participated in product planning and development, sequentially during the first half of the year.
TREASURE will also create short-form videos that introduce the products.
TREASURE said, “We are excited because it’s our first time to do this type of project. We thought a lot about what friends around our age would like, so please look forward to it.”
TREASURE is a 12 member boy group that debuted in Aug. 2020. The group recently released the first mini-album “THE SECOND STEP: CHAPTER ONE.”
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