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▲ This photo, provided by SM Entertainment, shows the business agreement between SM Entertainment and Seoul Philharmonic Orchestra. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Feb. 11 (Yonhap) -- SM Entertainment announced on Friday that they had signed a business agreement with Seoul Philharmonic Orchestra on the expansion and development of cultural content through collaboration between genres, at the new SM Headquarter in Seongdong District, Seoul, Thursday.
SM Entertainment and the Seoul Philharmonic Orchestra will newly arrange and play SM's hit songs in an orchestra version. The company will also push for joint concerts in the future.
Lee Sung-su and Tak Young-jun, the co-CEOs of SM Entertainment, and Son Eun-kyung, the CEO of Seoul Philharmonic Orchestra attended the signing ceremony.
In 2020, the two sides signed a business agreement for the collaboration between genres and presented SM singers' songs in orchestra versions.
SM Entertainment explained, "This business agreement is aimed at continuously presenting differentiated K-content beyond the genre by expanding the scope of cooperation. We plan to provide a different experience to music fans around the world."
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