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| ▲ This image, captured from HYBE Labels' official YouTube channel, shows HYBE's Chairman Bang Si-hyuk talking for the "2021 HYBE Briefing With the Community" event. |
SEOUL, Nov. 4 (Yonhap) -- Bang Si-hyuk, chairman of Hybe Co. and legendary music producer behind the success of K-pop supergroup BTS, announced on Thursday that Hybe's future businesses will be centered around a "story'" in the future.
"The story that HYBE presented in Korea was a story that enriched the artists and the artists' creations. The new project I'm introducing to you today is 'Original Stories,' which are more vital and expandable, where the story itself has its own originality," Chairman Bang Si-hyuk said during HYBE's online briefing event.
"HYBE first started with music and artists, but now we have a platform that is loved in over 200 countries around the world, and we are expanding limitlessly into e-commerce, game, original content, publishing, and education businesses," Bang added.
"Across online and in-person realms and in myriad ways we are enjoy our music and our artists we meet fans across the entire globe," adding, "What if content and services could be constantly connected in such a way that people could enjoy their daily lives without any inconvenience? I think that is exactly the challenge we need to solve and the mission we need to fulfill."
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| ▲ This image, captured from HYBE Labels' official YouTube channel, shows Scooter Braun, CEO of HYBE America and chief executive for Ithaca Holdings, talking for the "2021 HYBE Briefing With the Community" event. |
Scooter Braun, chief executive of Ithaca Holdings and American music entrepreneur, also attended the event to discuss HYBE America and its future plans.
"We envision a fully integrated 'Global entertainment lifestyle platform company' with no border between the U.S., South Korea, and Japan, or any country for that matter. We will have only one HYBE," Braun said.
"The first thing I would like to do is introduce our 'original story,' which is currently under development both in the U.S. and in Korea. I want to talk about 'stories' as another way to enjoy music. So, just like music and artists, stories can be the new IP."
"We also have been creating stories on the Ithaca side in the U.S. with HYBE America for quite some time but in our own way. The idea that a compelling story can meet music and artists, and bring them together by new content, expanding through our platform, it's all really exciting," he added.
"But music, more than any other medium, can cut through that boundary and be a universal language," Braun emphasized. "Importantly, since the focus of both management teams of HYBE and HYBE America are similar, we will bring further value, including great experiences for our fans, from synergies in the combined company."
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