Sulwhasoo launches global campaign for its bestselling 'First Care Activating Serum'

▲ This image provided by blobal luxury beauty brand Sulwhasoo promotes the new global campaign for its No. 1 bestselling product, "First Care Activating Serum." (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 30 (Yonhap) — Global luxury beauty brand Sulwhasoo has launched a new global campaign for its No. 1 bestselling product, "First Care Activating Serum," the company said Monday.

In South Korea, the campaign will kick off with the "Yoonjo Festival" starting March 30.

The campaign focuses on the serum’s core value of addressing skin changes caused by aging, including dryness, rough texture, fine lines, enlarged pores and dullness, while enhancing the skin’s recovery ability to help prevent accelerated aging.

▲ This image provided by blobal luxury beauty brand Sulwhasoo promotes the new global campaign for its No. 1 bestselling product, "First Care Activating Serum." (PHOTO NOT FOR SALE) (Yonhap)

Through the global campaign, Sulwhasoo plans to deliver messages of skin balance and recovery to customers worldwide.

As part of the campaign, the company will run the "Yoonjo Festival" from March 30 to April 19 across major online shopping platforms in South Korea.

During the event, customers purchasing products such as "First Care Activating Serum" (90 ml and 120 ml), "Yoonjo Eye Serum" and Yoonjo three-piece sets will receive special benefits.

Limited-edition gifts prepared for the festival include the "REMY-J Towel," "Yoonbit Massager" and "Cloud Mini Bag."

Customers will also receive Sulwhasoo’s signature gift-wrapping service, along with a four-piece sample kit featuring products such as "Gentle Cleansing Foam," "First Care Activating Serum" and "Concentrated Ginseng Renewing Cream Rich," allowing them to experience the full Yoonjo skincare routine.

"First Care Activating Serum" incorporates Sulwhasoo’s proprietary "E.G.R.3 TECHNOLOGY™."

The formula uses Ginseng Lymphanax, an ingredient that undergoes 500 hours of natural aging, to activate EGR3, a skin function-regulating factor, promoting moisture circulation and enhancing the skin’s natural vitality.

This helps address interconnected signs of aging while maintaining healthy skin against future aging.

A Sulwhasoo official said the product has long been loved by customers worldwide, as demonstrated by records such as one bottle sold every 10 seconds and more than 520,000 customers having used over 10 bottles.

"We hope more customers will experience the firm, radiant skin and healthy recovery offered by 'First Care Activating Serum' through this campaign and festival," the official said.

The company added it plans to expand the campaign globally and introduce offline customer experience programs following the online festival.

jwc@yna.co.kr

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