Etude launches 'SoonJung Director Pink Tone-Up Sunscreen' for brighter skin

▲ This poster provided by global makeup brand Etude promotes its “SoonJung Director Pink Tone-Up Sunscreen,” a product designed to brighten and even out skin tone while providing UV protection. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 23 (Yonhap) -- Global makeup brand Etude said Monday it has launched “SoonJung Director Pink Tone-Up Sunscreen,” a product designed to brighten and even out skin tone while providing UV protection.

The new sunscreen offers a clear tone-correcting effect along with a lightweight, refreshing feel. It helps brighten dull-looking skin and create a more even complexion, while also enhancing adherence for subsequent makeup as a base product.

The product naturally corrects redness and blemishes to create a clearer, more radiant look. It can be layered multiple times without clumping, delivering a smooth and luminous skin texture.

▲ This image provided by global makeup brand Etude promotes its “SoonJung Director Pink Tone-Up Sunscreen,” a product designed to brighten and even out skin tone while providing UV protection. (PHOTO NOT FOR SALE) (Yonhap)

Featuring enhanced absorption technology, the sunscreen provides a light and fresh application, adhering evenly to the skin. It is suitable not only for the face but also for use on the body. In addition, it maintains a bright tone without darkening over time, making it a convenient daily base item for busy mornings.

An Etude official said the product was designed to balance tone correction, UV protection and a refreshing feel for everyday use, adding that it is expected to appeal to consumers seeking a bright tone-up effect without darkening.

The “SoonJung Director Pink Tone-Up Sunscreen” will be available starting Monday at online and offline stores of Olive Young.

jwc@yna.co.kr

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