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| ▲ This photo provided by South Korean convenience store chain CU shows its special collaboration campaign with K-pop boy group Tomorrow X Together (TXT) to celebrate the release of their fourth full-length album. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, July 21 (Yonhap) -- Convenience store chain CU announced Monday it is launching a special collaboration campaign with K-pop boy group Tomorrow X Together (TXT) to celebrate the release of their fourth full-length album.
Starting the same day as the album’s release, CU will operate pop-up stores at three specially designated locations in major commercial districts — AK& Hongdae, Myeong-dong Station, and Seomyeon Lotte in Busan — through Aug. 22.
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| ▲ This image of K-pop boy group TXT is provided by BigHit Music. (PHOTO NOT FOR SALE) (Yonhap) |
The pop-up stores reflect the concept of TXT’s fourth studio album, with the exteriors wrapped in the album’s main visuals and large posters of each member. Inside, fans can find themed photo zones and dedicated display shelves for the album.
At the Myeong-dong location, visitors can use a tattoo kiosk to experience temporary illustrations of TXT and the group’s official character "Bbubatu."
The album will also be available for purchase at CU’s Seongsu Premium and Incheon Airport Terminal 2 stores.
Customers who buy the album at the pop-up locations will receive a limited-edition photo card. Additionally, those who purchase the album either in-store or through the Pocket CU app and collect stamps via CU membership can enter a raffle for a chance to participate in an online video fan signing event with TXT. Twenty winners will be selected.
CU also announced it will begin rolling out four varieties of “TXT Byeolmora Snacks” from July 30. The snacks feature star-shaped and "Bbubatu"-themed packaging and collectible stickers, with a DIY element to enhance their appeal.
Stamps will also be awarded for purchases of the snack items. Customers who collect three stamps can enter to win various prizes, including 10 autographed albums and 2,000 sets of CU-exclusive postcards and keychains.
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