▲ Members of Santos Bravos are seen in this photo provided by Hybe Labels on Oct. 23, 2025. (PHOTO NOT FOR SALE) (Yonhap)
▲ Scenes from Santos Bravos' debut concert are shown in this photo compilation provided by Hybe Labels on Oct. 23, 2025. (PHOTO NOT FOR SALE) (Yonhap)

Hybe-Latin boy band

Hybe's Latin boy band Santos Bravos debuts with sold-out concert in Mexico City

SEOUL, Oct. 23 (Yonhap) -- Hybe's new Latin American boy band, Santos Bravos, has officially launched their career with a sold-out concert in Mexico City, the company said Thursday.

The multinational group -- composed of Drew, Alejandro, Kenneth, Kaue and Gabi -- performed their debut single, "0%," to a packed audience at the Auditorio Nacional on Wednesday (local time).

The debut was also livestreamed on YouTube, attracting over 70,000 viewers who tuned in for the momentous occasion.

Santos Bravos is the first major project from Hybe Latin America, formed earlier this year through a competitive audition program. Their creation is a key part of Hybe's global strategy of fusing the rigorous K-pop production and training system with local cultures to cultivate international talent.

Following their selection, the members underwent six months of intensive K-pop style training, honing their skills in vocals, dance and stage performance for the debut.

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