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| 2025-08-20 11:02:25
Nongshim-Netflix movie
Nongshim to launch 'KPop Demon Hunters'-themed products
SEOUL, Aug. 20 (Yonhap) -- Nongshim Co., South Korea's leading instant noodle maker, said Wednesday it will release flagship products featuring characters from the global hit animated movie "KPop Demon Hunters" later this month.
The company's bestselling Shin Ramyun and Shrimp Crackers will roll out in new packages themed with popular characters from the animation, including Rumi, Zoey, Saja Boys and Derpy the tiger, starting late August, according to Nongshim.
The company's new sauce product, Shin Toomba Sauce, also set for launch later this month, will be part of the collaboration.
The limited-edition products will be available in South Korea, North America, Europe, Oceania and Southeast Asia.
Nongshim also plans to launch special cup noodles modeled after those eaten by members of the fictional K-pop group Huntrix in the movie, alongside a series of global on- and offline promotional events.
Released in June, the Netflix original movie tells the story of a girl group who protects the human world from evil spirits.
It became a global phenomenon as the movie ranked second on Netflix's most-popular movies list with 210.5 million views following the 2021 blockbuster "Red Notice."
Its original soundtrack also drew global attention, with "Golden" topping Billboard's Hot 100 main singles chart last week.
Nongshim said the collaboration was facilitated by the movie's realistic depiction of Korean food, including cup noodles and snacks that closely resembled its products.
"This partnership was possible thanks to fans who organically identified our products and shared their excitement," a Nongshim spokesperson said. "As KPop Demon Hunters introduces K-culture to the world, we hope to share the authentic taste of Korean ramyeon and snacks through this unique collaboration."
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