'Hallyu' fair in Frankfurt

Visitors cheer at a K-pop concert, an opening event of the 2023 Korea Brand and Entertainment Expo, a "hallyu" fair, in Frankfurt, Germany, on June 29, 2023, in this photo provided by the Korea Trade-Investment Promotion Agency. Hallyu, or the Korean Wave, refers to the global popularity of Korean pop culture. (PHOTO NOT FOR SALE) (Yonhap)

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[ⓒ K-VIBE. 무단전재-재배포 금지]