Global popularity of K-beauty

A woman tests a product at a cosmetics shop in Seoul on June 27, 2024. According to the customs office, South Korea exported US$4.04 billion worth of beauty items to more than 170 countries during the first five months of the year, up 20.8 percent on-year. (Yonhap)

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[ⓒ K-VIBE. 무단전재-재배포 금지]