심선아
| 2026-06-23 14:46:43
Korean culture-festival
K-pop, beauty, food and more to converge at annual MyK Festa
SEOUL, June 23 (Yonhap) -- A sprawling showcase of Korean pop culture ranging from K-pop and television dramas to food, cosmetics and fashion is set to be held in Goyang this week as part of the country's broader push to transform the global popularity of its pop culture into enduring economic and cultural benefits.
The four-day event, titled "2026 MyK Festa," will open on Thursday at the KINTEX convention center and Sono Calm Goyang, just northwest of Seoul, according to its organizer, the Ministry of Culture, Sports and Tourism.
Now in its second year, the festival serves as an all-in-one platform where both fans and industry professionals can explore the vast scope of "K-culture" in a single setting.
At the center of the program is "MyK Live," a two-night K-pop concert scheduled for Friday and Saturday. The lineup reflects both established and rising acts: TREASURE, P1Harmony, tripleS, Riize and Evnne are slated for the first night, followed by Highlight, Red Velvet's Wendy, Epex and Zerobaseone on the second night.
The event extends well beyond the concert stage, with more than 100 companies and public institutions related to Korean culture set to operate pop-up booths adjacent to the venue. These booths will offer a diverse range of products from instant noodles and street toast to fashion and skincare.
The festival also features talk sessions with creators like filmmaker Lee Byung-hun, known for the hit comedy film "Extreme Job," and beauty influencer Risabae, as well as K-drama-themed photo zones. Additionally, a business-to-business event at Sono Calm Goyang will connect roughly 200 domestic companies seeking overseas expansion with 140 overseas buyers.
"We aim to create a virtuous cycle in which growing global interest in K-content leads to the overseas expansion of K-culture companies and increased inbound tourism to Korea," said Kim Hyun-jun, director general for international cultural policy at the ministry.
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