▲ Korean American singer-songwriter Ejae is seen in this photo provided by Netflix. (PHOTO NOT FOR SALE) (Yonhap)
▲ K-pop boy group Stray Kids is seen in this photo provided by JYP Entertainment. (PHOTO NOT FOR SALE) (Yonhap)

Kpop streams-US market

Ejae named most-streamed K-pop artist in U.S. in 2025

SEOUL, March 9 (Yonhap) -- Korean American singer-songwriter Ejae, who performed songs for the Netflix animation sensation "KPop Demon Hunters," was the most-streamed K-pop artist in the United States last year, according to data recently released by U.S. entertainment data company Luminate.

Ejae recorded about 2.1 billion on-demand streams, a figure combining audio and video plays, in 2025, topping all K-pop acts in the U.S. market, Luminate said.

On-demand streams count how many times listeners choose and play specific tracks or videos.

Huntr/x, the in-film girl group whose songs were partly performed by Ejae, ranked second with 1.8 billion streams. It was followed by boy band Stray Kids in third place with 1.2 billion.

The film's fictional boy group Saja Boys took fifth place with 921 million streams, while K-pop supergroup BTS, set to make a full-group comeback this month, placed tenth with 892 million.

Luminate said eight of the 10 most-streamed K-pop acts were artists or groups connected to the film's original soundtrack, underscoring the film's global reach.

The company noted that the success of "KPop Demon Hunters" illustrated the K-pop industry's evolution over the past decade, adding that despite the movie being produced in the United States and outside of the industry, both the film and its soundtrack achieved standout results.

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[ⓒ K-VIBE. 무단전재-재배포 금지]