▲ This image from McDonald's Taiwan's advertisement shows the franchise's new Korean-inspired menu items -- Korea garlic beef burger and Korea garlic chicken burger. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, Aug. 2 (Yonhap) -- McDonald's Korea's "Taste of Korea" menu has been introduced in Taiwan amid the growing global popularity of Korean food and culture, industry sources said Sunday.

McDonald's Taiwan launched two new menu items -- the Korea garlic beef burger and the Korea garlic chicken burger -- on Wednesday, according to the sources.

The burgers are based on the recipe for McDonald's Korea's Changnyeong garlic burger, the first product developed under the Taste of Korea project.

Launched in 2021, the project has introduced six localized burgers in South Korea as part of the U.S. fast-food chain's efforts to strengthen its presence in Asia's fourth-largest economy.

Inspired by regional specialties, the lineup includes the Changnyeong garlic burger, Boseong green tea pork burger, Jindo green onion cream croquette burger, Jinju pepper cream cheese burger, Iksan sweet potato mozzarella burger, and most recently, Chungju glutinous corn cheese croquette burger and muffin.

McDonald's plans to introduce more Korean-inspired menu items in other Asian markets depending on local demand.

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