▲ This photo is provided by The Pinkfong Company. (PHOTO NOT FOR SALE) (Yonhap)

'Baby Shark'-Spotify record

'Baby Shark' surpasses 1 bln streams on Spotify, a first for character IP

SEOUL, May 22 (Yonhap) -- The English version of "Baby Shark," the hugely popular children's song from South Korean educational brand The Pinkfong Company, has surpassed 1 billion streams on Spotify, the company said Friday.

With the feat, the track became the first character intellectual property and children's song to reach the milestone.

Most other tracks with more than 1 billion streams on the global music streaming platform are hit songs by global artists, such as Ed Sheeran, Taylor Swift, BTS and BLACKPINK, according to the company.

"Baby Shark," known for its catchy "Baby shark, doo doo doo doo doo doo" refrain, is a children's song beloved by young audiences worldwide for its simple melody and easy-to-follow chorus.

A video based on the song, "Baby Shark Dance," has amassed 16.9 billion views on YouTube, maintaining its status as the most-viewed video on the platform globally for 65 consecutive months.

The song was played 137 million times on Spotify over the past one year alone, which translates to an average of about 400,000 daily streams, or roughly five streams per second worldwide.

"Over the past month, the top countries listening to the track include the United States, Britain, Australia and Canada, along with Mexico, Brazil, Germany, the Philippines, Turkey and Indonesia," the company said. "Its balanced consumption across Europe, South America, Asia and Oceania once again demonstrates its global appeal beyond language and borders."

The song previously debuted at No. 32 on the U.S. Billboard Hot 100 in 2019, remaining on the chart for 20 consecutive weeks, and peaked at No. 6 on the British Official Singles Chart Top 100.

"Baby Shark" has also received major certifications, including Diamond from the Recording Industry Association of America, 5x Platinum from the British Phonographic Industry and Gold from France's National Syndicate of Phonographic Publishing.

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