Seoul city gov't approves official sponsorship for BTS concert

BTS concert-sponsorship

유청모

| 2026-02-10 10:35:11

▲ A foreign tourist takes a picture of a street installation promoting BTS on Gwanghwamun Square in central Seoul in this undated file photo. (Yonhap)

BTS concert-sponsorship

Seoul city gov't approves official sponsorship for BTS concert

SEOUL, Feb. 10 (Yonhap) -- The Seoul city government said Tuesday it will officially sponsor K-pop supergroup BTS' comeback concert to be held at Gwanghwamun Square on March 21.

Hybe, the K-pop company behind BTS and the organizer of the concert, had asked for the city government's official sponsorship of the event and its approval for the request was delivered to the company on Jan. 29, a municipal official told Yonhap News Agency by phone.

The city government has concluded that there is no problem with the concert using the title "official sponsorship of the Seoul metropolitan government" because it is of public interest and will contribute to the city's administration, tourism and economy, the official said.

Anticipating a large crowd for the concert, the city government has been working hard to ensure public safety and welcome global fans. It will also conduct special inspections of elevators in public facilities around Gwanghwamun Square. Seoul Mayor Oh Se-hoon last week presided over a meeting to discuss crowd safety measures.

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