▲ This photo shows employees at McDonald's Korea handing customers "The BTS Meal" on May 27, 2021. (Yonhap)

 

 

SEOUL, June 7 (Yonhap) -- McDonald's "The BTS Meal," which was released in partnership with the group BTS, is creating a sensation in Korea.

The average daily sales of McNuggets in Korea jumped 283% during May 27 to June 4 in comparison to the daily average during the four weeks before the release of "The BTS Meal," according to McDonald's Korea on Monday. 

The BTS set menu consists a 10-piece Chicken McNuggets, medium fries and Coke as well as two special dipping sauces--sweet chili and Cajun flavors. The menu was released in 50 countries around the world starting from May 27.

The surge in McNugget sales at McDonald's, which used to be dominated by burgers, is unusual and shows that the BTS set menu is rapidly gaining popularity.

Sales of McDonald's famous dessert "Oreo McFlurry" also rose 45% over the same period.

While the Oreo McFlurry isn't included in the BTS set, BTS member V previously mentioned his liking to the dessert. It is also said that ARMY(s), BTS's fandom, often buy the Oreo McFlurry along with the BTS set.

An official from McDonald's Korea said, "Pictures of 'The BTS Meal' taken by customers who are frequently being uploaded on SNS. The buzz created on different social media platforms in Korea has increased about 17 times since its launch."

(END)

 

[ⓒ K-VIBE. 무단전재-재배포 금지]