▲This photo, provided by HiteJinro, shows "Jinro Collection." (PHOTO NOT FOR SALE) (Yonhap)

 

 

SEOUL, Sept. 14 (Yonhap) -- S.Korean drink company HiteJinro announced on Wednesday it has collaborated with Intellectual property commerce platform OMNIART and released new line of clothing "Jinro collection."

OMNIART's service "ULKINCANVAS" is a platform that commercialize and distributes IP such as artworks and create customized products by using images such as characters or corporate logos on clothes or bags.

HiteJinro signed an equity investment contract with OMNIART in last January.

This collection is unique using HiteJinro's main character toad for the design. New products like "Jinro heavy outwear" and "Jinro hood, sweatshirts" were officially introduced at fashion event "New York Fashion week," held in New York on Tuesday.

HiteJinro will also open a pop-up store (temporary store) at The Hyundai Seoul to celebrate the released of its new products.

(This article is translated from Korean to English by Jiwon Woo.)

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