▲ This photo, provided by NEW, shows 'The First Slam Dunk.' (PHOTO NOT FOR SALE) (Yonhap) 

 

SEOUL, Mar. 12 (Yonhap) – Japanese animation “The First Slam Dunk” has set another record on Sunday, surpassing 4 million cumulative audiences.

 

Distributor NEW has announced that “The First Slam Dunk” has recorded a cumulative audience of 4 million at 4:20 p.m. on the 68th day of its release.

 

It has been a week since it surpassed 3.81 million cumulative audiences on the 5th, setting the highest box office record among Japanese films released in Korea. Until them director Shinkai Makoto’s “Your Name.” (3.8 million people) had maintained its No.1 spot for six years.

 

"The First Slam Dunk," which was released on January 4, has been a long-term hit, maintaining its top box office position for nearly two months.

 

Takehiko Inoue, who wrote the original cartoon "Slam Dunk," was in charge of the scenario and directing the movie, drawing attention even before its release.

 

Director Inoue depicted the game between Buksan and the Sanwang, which marked the end of the original work, with "Short Guard" Song Tae-seop as the main character. In addition, it applied a production technique using 3D technology to enhance the visual beauty.

 

The reinterpretation of the original work received favorable responses not only from existing fans but also from teenagers and 20s who had not been able to access cartoons, causing a "Slam Dunk craze."

 

Kim Min-ji, head of the NEW PR team, said, "’The First Slam Dunk; is expected to rebound slightly once again with the release of special theaters such as IMAX next month."

 

(This article is translated from Korean to English by Yunhee Cho)

 

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