[※ Editor’s Note: South Korean film industry has been undergoing rapid growth and changes over the past several decades. The tectonic shift in the industry has fostered a launch of an advanced service analyzing the moviegoers’ decision-making process and making individual and business-level recommendations by deploying big data and artificial intelligence (A.I.).

By operating the game-changing data and recommendation app “Maimovie” powered by Mycelebs, Yonhap News Agency’s K-Culture Planning Team will be releasing a series of content reviews on Korean-made films and drama series. The reviews will primarily be based on the accumulated AI Keytalks, or the viewers’ contextual, meaning, and intentional data on each content. The following series will be uploaded every other week.]

By Lee Se-young


 

 

SEOUL, Feb. 23 (Yonhap) -- “Speaks of women’s rights,” “At the forefront,” “Female solidarity,” and “Powerful female protagonists.”

These are some of the AI Keytalks that the brand-new Mycelebs AI has compiled by searching the keyword “female narrative” in its database.

The semantic Keytalk refers to an AI-powered system that automatically comprehends and interprets the human context to recommend the most personalized and practical results. By automating the search-recommend-discover cycle with Mycelebs AI, this cutting-edge database finds and brings the right information at both business and individual levels.

How this next-level recommendation AI works is that it constantly learns the public reactions and expressions from various channels, including the news, trends, comments, and reviews, regarding more than 880,000 international films; then, it summarizes data into a set of keywords, also dubbed “Keytalks”; based on these carefully analyzed and personalized Keytalks, Maimovie then shows a full list of films to each user along with the information on where one can watch them.

This time, Maimovie has picked up a set of Keytalks related to “female narrative.” In fact, there recently has been a noticeable surge of female gaze and narratives featuring powerful and robust female leads in the South Korean film and broadcasting industries.

Song Hye-kyo’s mega-hit vengeful drama series “The Glory,” which will return with the second story on Mar. 10, is indisputably one of the most representative female narratives that are taken on by a female lead. It follows the story of Moon Dong-eun, who develops and exacts an extensive revenge plan on her former bullies in a chilling fashion.

Besides this Netflix’s rather thrilling drama series, another example of a female narrative would be tvN’s ongoing television series “Crash Course in Romance,” which features the story of a former female national athlete (Jeon Do-yeon), who now runs a side dish store, falling in love with a celebrity-like math instructor (Jung Kyung-ho) in the ruthless world of private education.

JTBC’s Saturday-Sunday drama series “Agency,” which follows the career of Go A-in (Lee Bo-young) as a female office worker who climbs from the bottom to the highest position in an advertising agency, is another female narrative witnessing the heyday of the “cool sisters.”

The AI-powered Maimovie extracted about 8,700 Keytalks on the search keyword “female narrative.” Among them were “a story unraveled by a female lead,” “a plot that highlights female characters,” and “a story witnessing female characters uniting by growing conscious of time.”

In terms of films recommended by Maimovie in relation to these Keytalks, most of them told stories where female characters end up bonding together to overcome their challenges. Other recommendations were those that followed female characters standing up on their own, breaking the invisible glass ceiling, and going up against the brutal reality to achieve their dreams, namely Marvel Studios’ “Black Panther: Wakanda Forever” and “Black Widow.”

Under the Keytalk of “strong feminine form,” Maimovie recommended several works during which a warrior comes to save the world with her superhuman abilities (“Captain Marvel” and “Wonder Woman”), a warm-hearted judge who goes up against the villain and the evil world (“The Glory”), and a female protagonist is endowed either with high position or influence (“Girl Cops” and “Agency”).

It is also worth noting that the eyes and ears of many moviegoers have been recently drawn to Korean-made films. Works such as “Samjin Company English Class,” “The Handmaiden,” and “Kim Ji-young, Born 1982” were recommended under the Keytalk of “latest work.”
 

*Details on the female narratives and their Keytalks are available in the video above.

(This article is translated from Korean to English by Ha eun Lee)

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