연합뉴스
| yna@yna.co.kr 2022-11-28 16:53:38
SEOUL, Nov. 28 (Yonhap) -- Huge useless land which was used to be build pottery in the past becomes 24 billion won worth land due to the development of a new city, and he helps the e-commerce company to make a profit over 900% after being listed on NASDAQ.
JTBC drama "Reborn Rich" is giving viewers vicarious satisfaction by featuring a dreamlike-scenario of rags to riches. The drama, which has a fantasy element in which the main character returns from the future to the past, shows a successful story of "investment legend" based on the true incidents that occurred in the 1980s and 1990s.
Inside and outside the broadcasting industry on Monday, they say the reason behind such popularity of the drama, which has reached around 15% in two weeks of airing, is that it has well penetrated the public's interest and their desire for real estate and stock investment.
In the drama, Song Joong-ki lives his first life as Yoon Hyun-woo, securitary of Soonyang group, but after loosing his wrongly, he lives his second life as the youngest son, Jin Do-joon, of Soonyang group family. The time Song lives the life of Jin is set in 1987, past of 30 years ago.
Jin Do-joon who knows what will happen in the past knows how the money flows.
He recommends his dad to invest on movie "Titanic" saying that it will be a hit, and to CEO Jin Yang-cheol, his grandfather, he asks for land instead of cash for allowance saying that currency value will debase. He then picks on which lands to buy.
He also daringly bet on American company which began from online book store and was considered reckless experiment, and trades excessive amounts of money to foreign currencies before IMF financial crisis come.
Seeing Jin Do-joon, who knows the future, make ever-victorious investments in the past, viewers are showing reactions such as "Good job Do-joon, land is the best," "Knowing future must be really good," "I should memorize all the world history, Korean history, and modern history since I don't know when and where I will go back."
Audiences who make a loss in investment due to no information especially feel a vicarious satisfaction watching Do-joon make investment. Viewers feel a sense of pleasure watching Do-joon gamble big.
The conflict composition of Conglomerate versus ordinary people also raises viewers' tension high.
Yoo hyun-woo, who faced deprived childhood after his dad was made redundant during IMF financial crisis, was put in a theater. Yoon's mother is also portrayed as an ordinary person who was victimized during the illegal succession of Soonyang Group. By looking back Korean modern history through the stories of Yoo's parents, the drama figures out what made our society become so sick.
Pop culutre cirtic Kim Seong-soo said, "Wanting to turn his life around is at base, but Jin Do-koon has a soul of ordinary person," adding, "Audiences feel a sense of immersion and dejavu watching Jin's dad who seems to have been laid off by SsangYong Motor and his mom who reminds of victms of Busan Savings bank."
He continued, "It looks like as the drama nears the end, they will not only bump and break as conflict composition, but it will also show considerations for harmonization," adding, "The fact that dilemma in which Jin Do-joon who wrongfully died after being born as commoner becomes the youngest son of conglomerates is emphasized is what viewers expect."
Shocking organization of airing three episodes a week is also helping with the viewership rating. It is evaluated that less viewers stop tuning in since consecutive episodes increase the level of immersion.
The drama is showing an increase in viewership ratings since the first week of airing, and it is breaking its own highest record with each episodes aired.
(This article is translated from Korean to English by Jiwon Woo.)
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