▲This photo, provided by SM Ent., shows Gwanya@Seoul. (PHOTO NOT FOR SALE) (Yonhap)

 

 

SEOUL, Nov. 15 (Yonhap) -- SM Entertainment announced on Tuesday that they will open flagship store "Kwangya@Seoul" at Acro Seoul Forest D Tower, where their office building is, on Thursday.

At the flagship store, albums and official MDs (fan products) using the intellectual property (IP) of SM Entertainment's artists will be sold.

SM Entertainment said, "In 'Kwangya@Seoul', we collaborated with LG Display to build a media display zone using transparent organic light emitting diodes (OLED)" adding, "We have added future-like atmosphere using metaverse in which reality and virtual reality coexist."

On the eve of the opening, a pre-event will be held to introduce the space experience and planning intention by drawing 100 people among the paid members (ACE) of the fan community "KWANGYA CLUB."

SM Entertainment, following "Kwangya@Everland" which opened last month and "Kwangya@Seoul," plans to open flagship stores in Jakarta, Indonesia at the end of this month, and in Los Angeles (LA, USA) in the first half of 2023.

(This article is translated from Korean to English by Jiwon Woo.)

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