Lotte Department Store to hold spring beauty festival with 26 luxury brands

▲ Promotional image of spring beauty festival “Get Ready for Beauty.” Photo provided by Lotte Department Store. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 4 (Yonhap) -- Lotte Department Store said Wednesday it will hold a spring beauty festival, titled “Get Ready for Beauty,” at all of its branches nationwide.

The event will run from March 6 to 15 and feature 26 global luxury beauty brands, including Chanel, Dior and Yves Saint Laurent.

Through March 8, the retailer will host a pre-launch pop-up event for Shiseido’s new “Ultimune” product at its Avenuel luxury mall in Jamsil. Visitors who complete missions at the pop-up venue will receive free gifts and discount coupons.

Lotte Department Store will also introduce exclusive beauty gift sets and organize relay pop-up stores at major branches. In addition, it will carry out a Lotte gift certificate promotion during the festival period.

“March marks the beginning of a full-fledged rebound in beauty-related spending,” a company official said. “As it is the most dynamic period of the first half, we will lead the spring beauty market with brands favored by customers and differentiated benefits.”